I'm a Design Researcher (UX), Service Designer, and Design Strategist with 10 years of experience designing for high-impact, cross-industry projects. I have a Master's degree in Clinical Psychology and an MFA in Transdisciplinary Design.
I leverage behavioral insights and creative design interventions to facilitate digital products, programs, services, and system-wide transformations.
I drive strategic problem-solving by breaking down organizational silos, framing communications, and enabling conditions for collaborations.
See my resume here.


I believe in taking sufficient time to see multiple perspectives and understand what cause the problems. I work with multi-methods and multidisciplinary design research methods to find insights and reframe them into opportunities that elevate new awareness.

I work by understanding the nuances of group dynamics. I’ve designed workshops and activities that allows people to collaboratively solve problems they’re facing in their product, services, or teams. I build bridges, connect people, and hold space for conversations as well as ideas exchange to unravel.

With an understanding in behavioral science, culture, business, and technology, I design conditions using approaches from service design and organizational design to enable collaboration and transformation in organizations and communities.

A strategic proposal for Verizon CX Design where we utilize AI-assisted tool prototyping to create service blueprint maps and journey management practice

An end-to-end blueprint for one of Verizon's most common customer goals, surfacing a core mismatch between how customers experience the moment and how Verizon systems treat it

A self-service framework and adoption model that turned Verizon's Customer Intent framework from strong internal support into a shift in how designers approach their work

A service blueprint that exposed how deeply Kargo's shipment process depended on manual ops work, leading to a self-service redesign that drove a 35% increase in product adoption

An organizational design project to rebuild an underperforming design team, which consists competency matrix, career pathing, and a new collaboration model

A UX and information architecture project to realign Traveloka's Ground Transport products around how customers actually categorize travel, validated through A/B testing and shipped to 40M+ users
I love connecting with people and new communities, especially those that expand my own thinking andunderstanding. Get in touch with me!